Cadre Architecture + Design
Brand Identity, Strategy & Website
Building a bold foundation for an emerging architecture firm with clean, modern branding and a strategy to match.
Cadre came to me as a brand-new firm with big ideas and a passion for architecture that’s clean, thoughtful, and detail-driven. They needed a brand identity that reflected that same design mindset and helped them stand out as they entered the market.
The Challenge
Create a visual identity and online presence that felt modern, approachable, and confident—something that reflected their aesthetic but still stood the test of time.
The Solution
We started with strategy—getting clear on their positioning, audience, and brand personality. From there, I designed a sleek, minimalist logo and extended the system with a versatile color palette, typography, and branding assets. The website followed, designed to let their work shine with clean layouts, smart navigation, and an elevated user experience.
Scope of Work
– Brand Strategy
– Logo Design
– Color + Typography System
– Brand Guidelines
– Website Design
Outcome
Cadre launched with a cohesive brand that feels just like them: modern, grounded, and ready to grow. Their site now serves as a confident first impression for prospective clients and partners alike.
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"When we started our new architecture firm, we were so busy focusing on client development and the technical work that we knew we needed help developing our brand identity. Dana was a clear choice for us. Her ability to listen and craft our company’s story was seamless. She fit in and collaborated with us just as if she was part of the firm. From our logo to our website, she helped us refine it all. We look forward to working with Dana more as we grow."
— Daniel Siedhoff / Cadre A+D
