avenue scholars
Annual Report Design
designing a bold, data-driven report that celebrates student success and earns top honors. Oh, and snags an award.
Avenue Scholars is dedicated to supporting students from under-resourced backgrounds as they pursue college and career success. They needed an annual impact report that reflected the real, meaningful change their organization creates and made donors, partners, and community members stop and take notice.
The Challenge
Avenue Scholars had powerful stories and impressive stats but they needed a way to bring it all together visually. The report had to feel professional and inspiring, with clear organization, bold design, and storytelling that matched the heart behind their work.
The Solution
I designed a report that blended bold color, strong typography, and real student photography to highlight both the numbers and the narratives. Infographics helped simplify data, while quotes and spotlights brought the student experience to life. The result was a report that communicated impact with clarity, emotion, and pride.
Scope of Work
– Layout & Print Design
– Infographic Design
– Visual Storytelling
– Brand Application
– File Prep for Print & Digital Use
Outcome
The report was not only well-received by Avenue Scholars' community, it also won 1st Place at the Omaha AMA Pinnacle Awards in the Communications – Non-Profit category. A true example of design amplifying impact.