the event design proposal
CREATIVITY
EXPERTISE
Prepared for jamei gentner | center hardware & supply co.
You’re here because Toolapalooza is ready for what’s next.
What has already become a standout event now deserves a visual identity and marketing presence that feels as distinctive as the experience itself.
Toolapalooza has built momentum through strong relationships, word of mouth, and a reputation that speaks for itself. This proposal is designed to help translate that energy into a cohesive creative system. A system that captures the event’s playful, industrial personality and supports continued growth in awareness and attendance.
My goal is to create a look and set of marketing materials that feel true to Center Hardware, elevate the event experience, and help Toolapalooza reach even more of the contractors, vendors, and community members it’s meant to bring together.
Take your time reviewing everything. If it feels aligned on your end, we’ll move forward and create something memorable together.
ABOUT DANA OSBORNE DESIGN
I partner with organizations and businesses to create thoughtful, strategic design that reflects the depth of their work and the communities they serve. My approach goes beyond aesthetics. I focus on creating visual systems that communicate clearly, feel authentic, and support long-term growth.
For this engagement, I will serve not only as your designer, but as a creative partner, helping shape a visual identity and marketing materials that capture the energy and personality of Toolapalooza while staying true to the Center Hardware brand.
Toolapalooza is already a standout event built on strong relationships and reputation. My role is to translate that momentum into a cohesive creative look that helps the event stand out even more — attracting new attendees while continuing to feel authentic to the contractor and trades community that makes it special.
People-First Approach
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Strategic design leadership
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Clarity-driven creative
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People-First Approach · Strategic design leadership · Clarity-driven creative ·
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THE PROJECT - toolapalooza designs
Center Hardware is looking to elevate the presence of Toolapalooza with a distinctive visual identity and cohesive marketing materials that reflect the energy and personality of the event.
This engagement focuses on creating a recognizable look for Toolapalooza and developing the promotional materials needed to support marketing efforts and increase attendance.
Event Brand: The new Toolapalooza identity will incorporate the existing Center Hardware brand.
Visual Style: Playful, bold, and industrial — capturing the “Coachella of the tool world” spirit while remaining authentic to the contractor and trades community.
Application: The identity will be designed to extend across both print and digital marketing materials for consistent promotion of the event.
PROJECT GOALS
Create a distinctive visual identity for Toolapalooza
Maintain alignment with the Center Hardware brand
Develop cohesive print and digital marketing materials
Build a consistent look that can grow with the event each year
Elevate the event’s presence to attract new attendees while staying authentic to the trades community
investment
Dana Osborne Design is pleased to offer this project at the following investment broken down into projects:
$2600 — Toolapalooza Event Identity Development
Includes concept development, two visual directions, refinement of the selected concept, and final brand board.
$2900 — Toolapalooza Marketing Campaign Design
Includes design of all print and digital marketing materials listed in deliverable PDF provided by client.
$850 — Optional: Promotional Canva Templates
Includes design and setup of two editable Canva templates for ongoing promotional use.
Timeline
Project timeline will be determined upon approval and will align with the event marketing schedule to ensure all materials are available ahead of promotion and production deadlines.
This proposal reflects the current scope of work as outlined. Any additional deliverables or expanded requests beyond what is included may require a scope adjustment.
Frequently Asked Questions
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Two rounds of revisions are included to refine design, layout, and structure. Additional rounds can be added if needed.
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Your logo, vendor logos (as they sign on), event info along with contract signed + deposit paid.
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Yes. This proposal reflects the current known scope. Additional ads or designs can be added on and rate discussed before we start.
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You do. Everything produced is yours and forever will be. I do like to show off my work and would love to show off your designs!
This proposal reflects the current known scope of work. Additional pages, structural changes, or expanded functionality beyond what is outlined may require a scope adjustment.
NEXT STEPS
01 proposal
Ready to go? Click the button and you’ll be taken to the final proposal acceptance page.
02 contract
All that legal stuff. Here you’ll lock in the start date.
03 invoice
I ask for 50% down to get started on the first project.
04 kickoff
When all that paperwork is done, we’ll kick things off when you are ready. I’ll get everything I need from you to get started!
