Peacock: Sports Sneak Campaign
Infographic Design for National PR
Capturing how fans speak in sports— anytime, anywhere—with a playful, scroll-stopping graphic.
Peacock launched its first NFL games over Thanksgiving and needed a visual that would complement a national press release and turn data into something people actually wanted to read. The goal? Make the numbers pop while tapping into the fun, relatable ways people sneak in sports during life’s big (and small) moments.
The Challenge
Peacock had the data—think: how many people sneak sports on their phones during Thanksgiving dinner, weddings, or their kid’s piano recital—but they needed help turning it into something both informative and entertaining. The graphic needed to be on-brand, PR-ready, and visually engaging enough to catch eyes across major news outlets.
The Solution
I designed an infographic that brought humor and relatability to the stats without losing clarity. Custom icons and strategic layout helped guide the viewer through the story, while staying true to Peacock’s colorful brand. The final piece was featured in multiple national media stories, helping amplify awareness for the platform’s NFL debut.
Scope of Work
– Infographic Design
– Data Visualization
– Layout & Hierarchy
– Brand ApplicationOutcome
Outcome
The Sports Sneak infographic grabbed attention across major news outlets, turning a standard press release into a shareable, talked-about campaign moment. It helped show off Peacock’s personality while supporting a major NFL launch.