the website design proposal
CREATIVITY
EXPERTISE
Prepared for Ang Bennett | I Be Black Girl
You’re here because your website is ready for what’s next.
Maybe it no longer reflects the depth of your work. Maybe your initiatives have grown and the structure hasn’t kept up. Or perhaps it simply doesn’t communicate your impact as clearly and confidently as it should.
Wherever you are in that evolution — this proposal is your roadmap forward.
My goal is simple: to build a website that supports your mission, tells your story with clarity, and positions your organization for continued growth.
Take your time reviewing everything.
And if it feels aligned on your end, we’ll move forward and begin building something exceptional — together.
ABOUT DANA OSBORNE DESIGN
I partner with mission-driven organizations to create thoughtful, strategic digital experiences that reflect the depth of their work and the communities they serve. My approach goes beyond aesthetics — I focus on building websites that communicate clearly, scale confidently, and support long-term growth.
For this engagement, I will serve not only as your designer, but as a creative director and strategic partner, guiding key decisions around site structure, user experience, and brand alignment so the final result works as powerfully as it looks.
Organizations like I Be Black Girl are leading important conversations and driving meaningful change. I value partnering with organizations whose work strengthens communities and expands opportunity, and I approach each engagement with respect, thoughtful listening, and a genuine commitment to supporting the impact you are creating.
Your website should rise to meet that level of leadership — functioning not only as a storytelling platform, but as a strategic tool that fosters engagement, deepens understanding, and advances your mission.
People-First Approach
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Strategic design leadership
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Clarity-driven creative
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People-First Approach · Strategic design leadership · Clarity-driven creative ·
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THE PROJECT - IBBG WEBSITE REDESIGN
I Be Black Girl is seeking a thoughtful, strategic redesign of its existing Squarespace website to better reflect the organization’s mission, initiatives, and expanding impact.
This engagement goes beyond a visual refresh. It is a comprehensive restructuring of the website’s architecture, user experience, and content hierarchy to ensure clarity, scalability, and alignment with long-term growth.
Platform: Squarespace (stays on Squarespace)
Branding: Existing brand guide will be followed throughout
Visuals: Strong visuals play an important role in the success of your website. Client-provided photography will be used throughout the design to ensure authenticity and brand alignment.
Access Needed: Admin access to the current Squarespace site
PROJECT GOALS
Simplify and clarify site navigation
Reorganize content into an intuitive, scalable structure
Ensure full alignment with established brand guidelines
Build flexible templates to support future growth
Elevate the digital presence to match the organization’s leadership and impact
PROJECT TIMELINE
Project Start: Upon signed agreement, deposit + receipt of Squarespace access
Target Launch Date: April 1 in recognition of Black Maternal Health Month
WEEKS 1-2
Discovery & Architecture
WEEKS 3-6
Design & Development
WEEKS 5-7
Portfolio + Template Builds
WEEKS 6-8
REVISIONS & Q&A
WEEK 9
launch & supportSCOPE OF WORK
Phase
what’s included
Website audit, strategy session, sitemap development, and navigation planning to create a clear and scalable structure.
Discovery & Strategy
Restructuring site hierarchy to improve usability, organize initiatives, and guide visitors through content with intention.
Information Architecture
Full website redesign within Squarespace with mobile optimization and brand-aligned typography, color, and visual systems.
Design & Creative Direction
Creation of consistent page layouts plus custom templates for key sections (such as initiative hubs, program pages, portfolio pages, or blog/audio formats as needed).
Page & Template Development
Content Migration
Transfer and organization of existing content, internal link updates, and preservation of external connections.
Foundational SEO
Setup of search-friendly essentials including page titles, meta descriptions, image alt tags, and clean URL structures.
Up to two rounds of revisions to ensure alignment, clarity, and design integrity.
Review & Refinement
Final quality checks, launch readiness review, and support during go-live.
Launch Support
investment
Given the scope, scale, and strategic nature of this redesign, projects of similar depth typically fall within the $15,000–$18,000 range.
In support of I Be Black Girl’s work and community impact, Dana Osborne Design is pleased to offer a nonprofit investment of:
$15,800 — Flat Project Investment
This investment includes full strategy, creative direction, redesign, migration, template creation, and launch support.
This engagement reflects more than design execution — it includes senior-level guidance on digital structure, user experience, and communication strategy.
Dana Osborne Design will function as a fractional Creative Director, helping ensure the website not only looks elevated, but works effectively as a platform that supports your mission, storytelling, and continued growth.
WHY THIS INVESTMENT MATTERS
This proposal reflects the current known scope of work. Additional pages, structural changes, or expanded functionality beyond what is outlined may require a scope adjustment.
Frequently Asked Questions
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Two rounds of revisions are included to refine design, layout, and structure. Additional rounds can be added if needed.
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Squarespace admin access, your brand guide, and any existing assets (logos, photography, key links). New content can be provided as it becomes available.
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Yes. This proposal reflects the current known scope. Additional pages or functionality can be added via a scope adjustment.
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No problem — we can build page templates and placeholders to keep timeline momentum, then drop content in once finalized.
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This includes foundational SEO, which means your site is set up with search-friendly best practices from the start — including page titles, meta descriptions, image alt tags, and thoughtful structure — giving your website a strong baseline for visibility as you grow.
This proposal reflects the current known scope of work. Additional pages, structural changes, or expanded functionality beyond what is outlined may require a scope adjustment.
NEXT STEPS
01 proposal
Ready to go? Click the button and you’ll be taken to the final proposal acceptance page.
02 contract
All that legal stuff. Here you’ll lock in the start date.
03 invoice
I ask for 50% down to get started. After that, 40% is due 4 weeks into the project with the final 10% due before launch.
04 kickoff
When all that paperwork is done, we’ll kick things off. I’ll get everything i need from you to get started!
