Brand & Marketing reset
CREATIVITY
EXPERTISE
Prepared for gene raftner | element wellness
You’re here because you’re ready for what’s next.
Maybe your business has outgrown the way it’s currently being presented. Maybe your services have expanded, but your brand and website still reflect an earlier version of the business. Or maybe you know there is more opportunity to connect with the right clients, but your messaging and digital presence are not yet working together in a clear, focused way.
Wherever Element Wellness is in that evolution, this proposal is designed to create the clarity and direction needed for what comes next.
Inside, you’ll find my recommendations for building a stronger brand and marketing foundation—one that better reflects your vision for whole-person wellness and supports the growth of the business beyond one-off IV therapy services. We’ll outline the strategy behind the work, the process that will guide it, what to expect along the way, and how each piece will come together across brand, website, social media, and SEO.
The goal is simple: to create a cohesive brand presence that speaks to the right audience, communicates your value clearly, and positions Element Wellness for long-term growth.
Take your time reviewing everything. If it feels aligned on your end, we can move forward and begin building a stronger, more focused foundation together.
ABOUT DANA OSBORNE DESIGN
I partner with growing businesses to create thoughtful, strategic brand and digital experiences that reflect where they’re headed—not just where they’ve been. My approach goes beyond aesthetics. I focus on building brands that communicate clearly, connect with the right audience, and support long-term growth.
I also work collaboratively with a trusted network of partners—including specialists in social media, SEO, and photography—so that every piece of your marketing is aligned and working together. Rather than managing multiple vendors separately, you have a cohesive team moving in the same direction.
For this engagement, I will serve as your designer, creative director, and strategic partner, guiding key decisions around positioning, messaging, website structure, and overall brand alignment so the final result works as powerfully as it looks.
Element Wellness is stepping into a broader vision of care—one that goes beyond individual services to support whole-person wellness. Your brand and digital presence should reflect that evolution, helping potential clients understand not just what you offer, but why it matters and who it’s for.
People-First Approach
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Strategic design leadership
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Clarity-driven creative
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People-First Approach · Strategic design leadership · Clarity-driven creative ·
Featured local brands + website design
THE PROJECT - element wellness marketing reset
Element Wellness is seeking a strategic marketing and digital presence refresh to support its evolution into a comprehensive wellness provider and increase visibility, consistency, and client conversion.
This engagement goes beyond individual marketing efforts. It is a focused initiative to align brand messaging, social media, SEO, and overall digital presence so that all channels are working together to attract and convert the right audience.
While marketing and visibility are the primary drivers, the website will serve as the central hub—ensuring that increased traffic from social media and search efforts is met with a clear, cohesive, and conversion-focused experience.
PROJECT GOALS
Increase visibility through aligned social media and SEO efforts
Define target audience(s) to ensure marketing reaches and resonates with the right clients
Clarify messaging across all platforms to support stronger engagement and trust
Establish consistent content strategy and storytelling across social channels
Improve search performance and local discoverability through SEO optimization
Ensure all marketing efforts direct users to a clear, conversion-focused website experience
Simplify and organize service offerings so potential clients can easily understand next steps
Create a cohesive brand presence that builds credibility and supports higher-value services
PROJECT TIMELINE
month 1
Strategy, brand foundation, initial content planning
month 2
Website refresh and development, content creation begins
month 3
Website re-launch, content execution, SEO optimization and refinementSCOPE OF WORK
Phase
what’s included
Phase 2: Website Refresh
Deep dive into services, audiences, and business goals
Define target audience and ideal client profile
Establish clear brand positioning and messaging hierarchy
Refine service structure to support clarity and conversion
Brand refresh (visual direction, typography, color palette, overall look/feel)
Creative direction to guide all marketing channels
Phase 1: Strategy & Brand Foundation
Website strategy and user experience planning
Page structure and content flow aligned to target audience
Conversion-focused design direction
Full website build in WordPress (Elementor)
Mobile optimization and usability best practices
Strategy & Setup
Brand and messaging alignment
Content pillars and storytelling framework
Social profile optimization (Facebook, Instagram, TikTok)
Workflow, cadence, and communication setup
Content Creation
Professional photo/video direction (in collaboration with Cara)
Content capture planning (reels, educational, behind-the-scenes)
Development of repeatable content series
Execution
4–5 posts per week across platforms (~40 pieces/month)
Caption writing and storytelling
Content scheduling and management
Daily story guidance for in-house execution
Optimization
Ongoing refinement based on performance
Strengthening of content themes and messaging
Continued posting cadence (3–4x/week minimum)
Phase 3: Content & Social Media
Full SEO setup and technical optimization
Keyword research and on-page improvements
Google Business Profile optimization
Ongoing SEO support and monthly adjustments (3 months)
Phase 4: SEO & Search Visibility
Pre-shoot planning and strategy
Mood board and shot list development
2–3 hour brand shoot
50 final edited images for marketing use
Phase 5: Brand Photography
Oversight of all project phases and partners
Alignment across brand, website, social, and SEO
Client communication and project management
Ensuring consistency, quality, and strategic direction throughout
Overall: Project Leadership & Creative Direction
investment
$39,500 - 3 month term
This includes all strategy, design, development, content creation, SEO, photography, and project management across the full 3-month engagement. Any additional work or continued support beyond this period can be discussed and scoped separately.
This engagement goes beyond design execution—it brings senior-level strategy to how Element Wellness shows up, communicates, and converts across every touchpoint.
Dana Osborne Design will serve as a fractional Creative Director, ensuring that your brand, website, social media, and SEO efforts are aligned and working together. The goal is not just to elevate how things look, but to create a clear, focused presence that attracts the right audience and turns visibility into action.
With multiple services and growth opportunities, clarity becomes your greatest advantage. This investment establishes the foundation needed to simplify your message, strengthen your positioning, and support consistent, long-term growth.
WHY THIS INVESTMENT MATTERS
This proposal reflects the current defined scope of work across brand, marketing, and digital efforts. Any additional requests, expanded deliverables, or changes beyond what is outlined may require a scope adjustment and will be reviewed and approved prior to moving forward.
Frequently Asked Questions
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Timely communication, feedback, and approvals are essential to keeping the project on schedule. This includes providing access to platforms (website, social media, Google Business), sharing any existing content or materials, and responding to reviews within the agreed timeline. Delays in feedback may impact overall timing.
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If additional needs or opportunities arise during the engagement, we’re happy to support them. Any work outside of the outlined scope will be reviewed, scoped, and approved separately to ensure alignment on timing and investment.
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Dana Osborne Design will serve as the primary point of contact and will oversee all project phases and partners. Communication will be streamlined through scheduled check-ins, email, and defined approval points to keep everything organized and moving forward efficiently.
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All services are strategically aligned under one cohesive direction. Rather than operating as separate efforts, each component—brand, website, social media, and SEO—works together to create a consistent message and stronger overall results.
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At the end of the engagement, you will have a strong, cohesive foundation in place across your brand and marketing. Ongoing support (such as social media management, SEO, and strategic oversight) can be continued on a monthly basis if desired and will be scoped separately.
At the end of the engagement, you will have a strong, cohesive foundation in place across your brand and marketing. Ongoing support (such as social media management, SEO, and strategic oversight) can be continued on a monthly basis if desired and will be scoped separately.
