the website design proposal
CREATIVITY
EXPERTISE
Prepared for Michelle Hagan | CRDN & Lighthouse
You’re here because your website is ready for what’s next.
Maybe it no longer reflects the depth of your work. Maybe your initiatives have grown and the structure hasn’t kept up. Or perhaps it simply doesn’t communicate your impact as clearly and confidently as it should.
Wherever you are in that evolution — this proposal is your roadmap forward.
Inside, you’ll find my recommendations for creating a website that not only looks elevated, but functions as a strategic tool for your organization. We’ll cover the thinking behind the work, the process that guides it, what to expect along the way, and how we’ll bring it all to life together.
My goal is simple: to build a website that supports your mission, tells your story with clarity, and positions your organization for continued growth.
Take your time reviewing everything.
And if it feels aligned on your end, we’ll move forward and begin building something exceptional — together.
ABOUT DANA OSBORNE DESIGN
I partner with organizations in complex, high-stakes industries to create thoughtful, strategic digital experiences that reflect the level of trust they’ve earned and the responsibility they carry. My approach goes beyond aesthetics — I focus on building websites that communicate clearly, establish authority, and support long-term growth in moments when clarity and confidence matter most.
For this engagement, I will serve not only as your designer, but as a creative director and strategic partner, guiding key decisions around site structure, user experience, and brand positioning for both CRDN and Lighthouse. Each recommendation is intentionally crafted to reflect the distinct role each company plays — CRDN as the contents restoration authority, and Lighthouse as the one-call, full-service restoration partner — while ensuring both brands feel cohesive, credible, and built to scale.
Your websites should do more than explain services. They should reinforce trust, reduce uncertainty, and help homeowners, partners, and commercial clients immediately understand who to call and why. The goal is a digital presence that works as hard as your teams do in the field — clear, confident, and dependable when it matters most.
People-First Approach
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Strategic design leadership
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Clarity-driven creative
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People-First Approach · Strategic design leadership · Clarity-driven creative ·
Featured website designs
Squarespace
Squarespace
Wordpress
Shopify
THE PROJECT - IBBG WEBSITE REDESIGN
CRDN and Lighthouse are seeking strategic website redesigns that clearly reflect each company’s distinct role within the restoration process while strengthening overall market presence and trust. The goal is to create digital experiences that communicate authority, responsiveness, and care — ensuring both brands are immediately understood as leaders in their respective areas of expertise.
This engagement goes beyond a visual refresh. It includes a thoughtful restructuring of site architecture, user experience, and content hierarchy to support clarity in high-stress situations, improve conversion, and allow each website to scale alongside continued business growth.
Platform: Squarespace
Branding: Keep in alignment with the current logo and color scheme
PROJECT GOALS
Establish each brand as a trusted leader in the restoration space
Clearly communicate services to reduce uncertainty and drive first calls
Create intuitive site structures that guide users during high-stress situations
Strengthen credibility with homeowners, partners, and commercial clients
Build scalable foundations that support long-term growth
PROJECT TIMELINE
Project Start: Upon signed agreement + deposit
Target Start Date: March
WEEKS 1-2
Discovery & Architecture
WEEKS 3-6
Design & Development
WEEKS 5-7
Portfolio + Template Builds
WEEKS 6-8
REVISIONS & Q&A
WEEK 9
launch & supportBoth websites will be developed concurrently to ensure strategic alignment and an efficient timeline. Because the projects will move in tandem, delays in communication, content, approvals, or feedback for one site may impact the overall schedule for both. Consistent communication and timely responses are essential to maintaining project momentum and achieving the desired launch timeline.
SCOPE OF WORK
Phase
what’s included
Website audit, strategy session, sitemap development, and navigation planning to create a clear and scalable structure.
Discovery & Strategy
Full website redesign within Squarespace with mobile optimization and brand-aligned typography, color, and visual systems.
Design & Creative Direction
Creation of consistent page layouts, work with communications for copy and development
Page & Template Development
Setup of search-friendly essentials including page titles, meta descriptions, image alt tags, and clean URL structures.
Foundational SEO
Up to two rounds of revisions to ensure alignment, clarity, and design integrity.
Review & Refinement
Final quality checks, launch readiness review, and support during go-live.
Launch Support
investment
Included below is the investment overview for the design and development of the CRDN and Lighthouse websites. These recommendations focus on building authoritative, conversion-driven platforms that reflect the professionalism of your teams and support long-term growth.
CRDN Tier 1 Website - $9500
CRDN Tier 2 Website - $6500
Lighthouse Tier 1 Website - $7500
Lighthouse Tier 2 Website - $4000
This investment includes full strategy, creative direction, redesign, template creation, and launch support.
This engagement reflects more than design execution — it includes senior-level guidance on digital structure, user experience, and communication strategy.
Dana Osborne Design will function as a fractional Creative Director, helping ensure the website not only looks elevated, but works effectively as a platform that supports your mission, storytelling, and continued growth.
WHY THIS INVESTMENT MATTERS
This proposal reflects the current known scope of work. Additional pages, structural changes, or expanded functionality beyond what is outlined may require a scope adjustment.
Frequently Asked Questions
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Two rounds of revisions are included to refine design, layout, and structure. Additional rounds can be added if needed.
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Any existing assets (logos, photos, key links). Copy will be developed.
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Yes. This proposal reflects the current known scope. Additional pages or functionality can be added via a scope adjustment.
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No problem — we can build page templates and placeholders to keep timeline momentum, then drop content in once finalized.
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This includes foundational SEO, which means your site is set up with search-friendly best practices from the start — including page titles, meta descriptions, image alt tags, and thoughtful structure — giving your website a strong baseline for visibility as you grow.
This proposal reflects the current known scope of work. Additional pages, structural changes, or expanded functionality beyond what is outlined may require a scope adjustment.
