I’m so excited to announce the launch of my new brand, Dana Osborne Design. This has been something that has been in my head for awhile but so afraid to push the button. I mean, it’s been a lot of work. And finding time to do something like this on top of invitations and graphic design work has been hard. But it’s down a reality and I couldn’t be more happy.
dSy designs and dSy invitations started in 2008 when I designed my own wedding invitations and was moonlighting for businesses on the side. I guess I didn’t know I’d be where I’m at today at that time. dSy is a nod to my maiden name, Sayler. D (for Dana), Sy (for Sayler – pronounced Syler). When I thought of that, it was not suppose to be d-s-y designs. It was one word…dee-sy. But that never caught on and I got tired of correcting people, so I went with what people said. dSy.
As the years went on, I started designing more and more for couples for their wedding day. I found a true passion here. I love hearing the dreams about wedding day. What the style will be. The colors, the textures…you get the point. I can about design the invitation in my head when I’m first talking to a couple.
And I constantly get affirmation that I’m doing something great. The reviews I get from couples are always gushing about me. Yes, about the invitations…but mainly about me. My “customer service” to put a business tone on it. I will knock down a brick wall for my clients if I had to. And trust me, there have been situations that about came to that point.
The words I get from clients who are over-the-moon happy with how everything went is what drove me to make this change. “Dana was fantastic.” “She was the best decision we made for our wedding.” I’m a humble person, so these words are even hard to type. But I had to listen to those words. I create relationships with the couples I work with. I insert myself into the most important day of their life and I work as if it were my own. I want everything perfect. They deserve that. Their love deserves that.⠀
Thus, Dana Osborne has turned from a girl with a dream of freelancing to an all-out brand. There is more to come for this…my name, my brand. Right now, I’m just taking it all in.
